Blog
Notes from building this stuff
Short posts about what actually works for small shops. New one most weeks.
A website that exists beats a website that’s good
Most local businesses are losing work to a Google result that shows the wrong hours. The fix is boring and it takes an afternoon.
Not every business needs what I build. Here’s how to tell.
There’s a single test. When someone calls, is the right answer the same for everybody — or does it depend on which customer it is?
Nobody told my AI where to look, so it guessed
The fix wasn’t a better prompt. It was deciding in advance which files the model is allowed to open. Here’s the method, the numbers off my own system, and the folders, free.
The best help you’ll ever hire knows nothing — until you tell it
Every AI phone tool sells you how much it already knows. That’s exactly the part that makes it wrong in front of your customer.
The one question I ask before building anything
Not “what do you want it to say.” Ask an owner about their worst phone call and you get the whole shape of the job in about four minutes.
After five, the job goes to whoever picks up
A missed call isn’t a soft metric. It’s a person who wanted to give you work and is now on the phone with someone else.